CBD products are increasing in popularity every day. For many, it’s as easy as walking to the corner store to pick up a tasty, therapeutic treat. However, others might not have the same urban accessibility. Thankfully, CBD products are hemp based. Since the active compounds in CBD products are parts of the psychoactively inert male..
Vapes – In all sizes and shapes What used to be a periphery tool, expensive and uninteresting, has since breached the mainstream. Savvy dispensaries stock a wide array of choices when it comes to vaporizers. The available spectrum for any dispensary hoping to survive the storm should include: disposable “take and toss” models for new users looking..
Unless you are the Department of Motor Vehicles, odds are your customers (or potential customers) have a choice as to where they take their business. That said, even the DMV has competition nowadays depending on where you live (cough cough, Arizona…). It is absolutely pertinent that anyone seeking to throw their hat into the customer service ring, regardless of..
Thinking about Branding… Cannabis is a commodity. You have to differentiate. → differentiate your external presentation → differentiate your customer service → differentiate your product differentiate: make something appear different or distinct These elements (your presentation, your customer service, your product) contribute to your brand. It is important to have a cohesive brand. If you..
How do you differentiate your business from your competitors? Great customer service. “If you don’t have something nice to say, don’t say anything at all.” In 2013, consumers told 8 people about their good experiences, and told 21 people about their bad experiences. More important than a sale or promotion is a good word..
Small business marketing is about you, the employee, making connections and creating positive interactions with our customers. If customer service is bad, marketing is pointless 70% of buying experiences are based on how the customer feels they are being treated. (McKinsey) We market to people to get them to come into our shop. If we..
Do your customers have more choices than they did a year ago? Do you make it worth their while to frequent your dispensary? It pays to have a customer loyalty program. Until recently a cannabis patient or customer couldn’t just go down the block to another “marijuana store” if they didn’t like the products or..
Millennials like to share You don’t need in-depth research to know that millennials like to share. Their photos, their schedules, their successes and failures, seems like everything is shared online with family, friends, even the general public. This is how they feel connected; engaged with one another. Millennials are attached 24/7 to their technology. They..
If cannabis delivery is legal in your area, you want to make sure you offer the best cannabis delivery service. Keep this list of tips as a reminder that the effective management of each delivery is key to customer satisfaction. Immediacy / responsiveness / timeliness People who call for delivery expect the delivery person to..
The Take Away from Cannabis Delivery Services in Washington: Clear as Mud The other day I received a phone call from someone befuddled about the legality of cannabis delivery in the recreational market in Washington state. “What is going on? I didn’t think you could do delivery but there are delivery services popping up all..