Who are Millennials and how do they influence your marketing campaigns?
Marketing to Millennials
The Millennial generation was born between 1980 to 2000
These digital babies, who received Apple computers as shower gifts, have been immersed in technology since birth and from that grew into multitasking, interactive, sensory learners. They possess quick minds and flashy gear. Millennials are confident, optimistic, civic minded, liberal, social, inclusive and open-minded collaborators. They are receptive to new ideas and ways of living. Millennials are the most diverse generation and take diversity in stride. It is simply part of who they are. They value and fiercely guard work-life balance and will choose having a great experience over making lots of money.
Millennials are open about their personal lives. They post to Facebook, Tweet to Twitter, lather, rinse, repost, retweet. Millennials rely on their friends and peers to validate their choices.
You can connect with Millennials and give your business a boost by ensuring you have social media, text messaging, and loyalty programs as part of your overall marketing.
If they like your message or it resonates with them they are likely to share it
Millennials are highly educated. They are also deeply in debt.
Fifty-one percent of Millennials will share their mobile number in exchange for an incentive compared to 30 percent when there is no incentive. They are more likely to respond to a message that respects their educated perspective.
Millennials want to feel valued.
Take time to understand Millennials and engage with them. Tailor your mobile marketing messages to meet their needs.
Millennials want instant gratification
Mobile coupon redemption rates are ten times that of mail or newspaper distributed coupons.
Millennials are impatient. Telling a story? You must tell it in the space and time it takes to look at an Instagram.
This is why text message marketing is perfect for Millennials. You, the marketer, are limited to 160 characters.
Products and services connected to social causes, positioned as pro-environment and sustainable appeal to and connect with Millennials.
In 2011, Chipotle launched Cultivate, a food and music festival that attracted more than 17,000 people in its first year. The event featured live music and chefs from around the country, while incorporating educational elements that let attendees see how food is raised and grown.
Millennials value experiences over materialistic goods: Marketing to Millennials
Instead of the traditional advertising route, some brands now shift their marketing dollars to events where Millennial consumers can experience the brand.
Millennials are optimistic about the future.
Millennials are spending an estimated $170 billion per year. This number is growing exponentially.