Thinking about Branding… Cannabis is a commodity. You have to differentiate. → differentiate your external presentation → differentiate your customer service → differentiate your product differentiate: make something appear different or distinct These elements (your presentation, your customer service, your product) contribute to your brand. It is important to have a cohesive brand. If you..
Millennials like to share You don’t need in-depth research to know that millennials like to share. Their photos, their schedules, their successes and failures, seems like everything is shared online with family, friends, even the general public. This is how they feel connected; engaged with one another. Millennials are attached 24/7 to their technology. They..