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Thinking about a Logo

The fundamental message of this post is: HIRE A PROFESSIONAL. If you read no further, you’ve gotten the message. But you might be thinking, “Gosh, how do I go about that?” Well, you’ve already done some good preparation: You’ve thought about who and what your business is, who your customers and competition are, and why..

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Taking notes

Thinking about a Name

More difficult than choosing a name for your child is choosing a name for your business For one thing, when choosing your child’s name, you don’t have to make sure no one else is already using or claiming the name you want. You don’t have to do a search to see if .com is available..

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Terms used in branding a business

Thinking about Branding

When was the last time you thought about Branding? No matter how small your business, it is important to think about branding. Whether or not you set out to brand your business, people will set an impression about your business based on your business name, your logo, and every touch-point they have with your business..

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